Real-time Business: Playing to Win in the New Global Marketplace

It is a companion paper to Real-time Business: Playing to Win in the New Global Marketplace, published in May 2011, and to a series of papers on real-time business in Europe, Asia-Pacific and Latin America. To ensure the rigor of their research, they relied on a blend of quantitative and qualitative analysis, including: A survey of 131 c-suite level executives in the consumer products, high-tech, oil and gas, and retailing industries in North America as part of a wider global survey. A series of in-depth personal interviews with senior executives in the aforementioned industries who are involved in their rm's efforts to move operations into real time. Request Free!