 | Corporate websites have come a long way since Global Network Navigator (GNN), the first commercial web site, was introduced in 1993. Today, your site is your business, and often the first reference point for buyers seeking information about products and services, and for customers seeking support or exploring new offerings. And increasingly, companies are relying on web presence as more than a source of information for buyers, they're counting on a web experience that actually drives business. Web Experience Management (WEM) has emerged as the marriage of content management and optimization. This study will reveal WEM strategies that work most effectively, and benchmark best practices to maximize conversion from content to customer. Request Free! |
