After many years of debate, ICANN, the organization responsible for overseeing the domain name system, opened the application period for 'dot brands' in January 2012 and will reveal the entire list of applications in the spring, after the application period closes. Brand executives must be prepared to scrutinize the list of applicants to ensure that none of the proposed top-level domains infringe upon their trademarks or could cause confusion in the marketplace. ”As the global leader in online brand protection, MarkMonitor provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands.” Request Free! |