This draft workbook has been produced by Market2Marketers to get you to think about how you can drive change within your publishing company.

It’s been primarily put together with B2B publishers in mind, however, it will also be of use for those that produce publications serving B2C audiences with considered purchase behaviours. We put this together because we feel publishers aren’t properly serving their customers - that is, the marketers and advertisers. Also, it’s rarely the case that they are monetising their audience by getting them to pay for content that solves their problems.

At this moment, it’s a very rough guide that you should be able to complete reasonably quickly. Don’t spend too long filling it out - but rather, use it as a way to challenge your thinking and identify where you might need more information. The last page is for you to list some ‘Next Actions’ after you have had a look at the other questions.

We’d love to hear your thoughts and feedback, so feel free to contact me with any questions you have.