Wikipedia defines Customer Analytics as “a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by business for direct marketing, site selection and customer relationship management. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle at the customer. Customer analytics plays a very important role in the prediction of customer behavior today.”

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