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Marketing and customer experience leaders are tasked with creating innovative strategies and techniques to better accommodate customers’ preferences for personalized communication. They must do this while balancing the need for data privacy and protection. Customers today are increasingly reluctant when asked to share information with a business, concerned that the information could be misused or leaked. This CX/CMO webinar, Improving Business Services with Customer Insights in the Age of Data Privacy, provided an overview of lessons learned from outdated data-driven practices. The Vision Critical-sponsored webcast also introduced new methods and strategies to effectively collect and leverage consumer data while avoiding the “creep factor.” |
