According to the Food Marketing Institute, 42% of consumers feel they’ve eaten well when they consume ethically produced food, up 5% in the last year. But determining that a product has been ethically sourced can be challenging, limiting the number of new products that can be brought to market. 

By working with all players in the supply chain to aggregate information, retailers can quickly identify ingredients, supply chains, sources and verify that the products are Fair Trade Certified to share and celebrate them with consumers.