 | Customer channel preferences are constantly evolving, from the way they interact with brands to the channels that they shop through. According to the May 2011 Multi-Channel Retail Marketing report, the top pressure felt by retail and consumer markets organizations in regards to their multi-channel marketing strategies was a dramatic shift in the way consumers want to marketed to. As a result, retail and consumer markets organizations need to constantly evolve their marketing strategies to remain relevant in the eyes of the consumer. As new digital channels emerge, retailers need to explore new ways to reach the right customer with the right message through the right channel at the right time. Between March and April 2012, Aberdeen investigated the digital marketing strategies and programs at 71 retail and consumer markets organizations. This Analyst Insight will examine how leading organizations are embracing the digital environment to deliver highly personalized offers and campaigns to the customer when and where they want. Request Free! |
