Store, social and ecommerce channels each have their strengths when it comes to customer engagement. And there’s a common thread that runs through each – the need for outstanding customer service. Aligning customer service with the experience you want customers to have with your brand pays off. There’s a clear correlation between satisfaction with customer service and customer loyalty. 

Read this whitepaper to learn how order management has become the backbone of omnichannel customer service, offering all the functional services that can play into any channel—from inventory and customer visibility to payment, settlement, fulfillment, sales posting, refunds, and exchanges.