 | Master data, or critical information on customers, products, suppliers or similar categories, provides the foundation for many key business processes. When this information is accurate, consistent and up-to-date, organizations have better visibility into internal operations, interactions with their business partners, and the behavior of their customers. When it is missing, incorrect, or hard to find, organizations experience inefficiencies, delays, errors, and poor business decisions. Aberdeen's survey of 163 organizations reveals how companies are handling this critical information. Globally, there is a disparity between how important master data is to business operations and how little support it receives from senior management and budget committees. However, Best-in-Class organizations are more likely to have made investments to ensure high master data quality, and as a result are seeing dramatic reductions in data errors and improvements in employee efficiency. Request Free! |
