Mainstream media is one of the main avenues B2B companies can use to reach their consumers. However, misconceptions or misgivings about a company, or a company whose services or products are not easily categorized - or are too complicated for the regular business consumer to understand, the access to mainstream media and its vast influence can be difficult to obtain.

Public relations and influencer communications lend a much-needed credibility to a brand because the information it provides is originating from a third party. It can help form the connections your company needs to receive the maximum mainstream attention and to have a high impact across broadcast, print and online media channels.