It seems like every day another website is being penalized by Google for black hat SEO strategies - including numerous strategies to increase backlinks. Finding yourself in this situation is not fun. Suddenly traffic has plummeted along with all your sales… what are you going to do?

This whitepaper is for marketers who manage websites that have received a penalty for unnatural links. It will explain what is considered a bad link, how to remove those links, and how to request a penalty removal.