Brands must engage their customers with personalised and dynamic experiences via an ever-growing array of digital touchpoints, while maintaining a secure and compliant environment. Web content management systems must evolve to meet the needs of the diverse teams involved.

Questions addressed include:

1. What is the biggest trend or disruptor in the content management space today?
2. How do you anticipate content management evolving in response to growing omnichannel requirements?
3. What would a next-generation content management solution look like?
4. What should marketing and IT leaders ask of their vendors to ensure their content management investments can meet omnichannel / connected experience needs?

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