Consumers engage with their brand of choice all hours of the day, making it imperative that the company stay in touch with their loyal followers by posting content, enabling collaboration, interaction and real-time feedback.

Digital coupons, Twitter conversations between brands and customers, service and support via chatbots, and iPhone push notifications (direct into the pockets and hands of the consumer) are changing the way we buy – so many channels, so many paths to purchase, and so much content to create, organize, optimize, publish, and re-purpose in order to attract valuable consumer interest!

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