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Churn is the enemy of every SaaS business. A customer who leaves before you have recouped your cost of acquisition is the worst possible outcome: worse than not signing up a customer at all. We have collected the advice of some of the world’s most successful and outspoken investors and SaaS C-suite executives for an insight into meeting the churn challenge head-on. This book shares quotes from:
About GoCardless GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. We’ve created a global bank debit network, to rival credit and debit cards. On top of it, we’ve built a platform designed and optimised for taking invoice, subscription, membership and instalment payments. We now process $10bn in transactions a year and we’re proud to count 40,000 businesses around the world as our customers, from small businesses to household names like Thomas Cook, TripAdvisor and the Guardian. Our recurring payments platform integrates with the applications businesses use every day, giving businesses more visibility over payments and saving them huge amounts of time on tasks like payment reconciliation. We partner with more than 150 billing and subscription software partners globally, including Xero, Sage, QuickBooks, Zuora and Salesforce. |
