In this MQ, Gartner again highlights our strength in the pricing optimization space with direct integration with our best-in-class Guidance solution. Our reference customers cited “their organization’s ambition to be best in class in pricing as an overriding reason” for selecting Smart CPQ. By integrating PROS Guidance solution, sales teams are able to deliver the right products at the right price to customer. Companies who employ both technology are able to accelerate their sales teams and realize up to 300bps improvement in their profit margins.