Touching the Infinite. A report on the 2017 Adobe Mobile Maturity Survey

Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences....
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eBook: 5 Key Strategies for Successful Mobile Engagement

Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact,...
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Defining the Modern CMO: A Roadmap For Tomorrow’s Marketing Executive

Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to...
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The Definitive Guide to Mobile Marketing

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands...
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Five Steps to Suitable Mobile Business Apps

Mobile business apps are getting more and more widely used in businesses nowadays. About one-third of all small businesses incorporate apps for their operations. The most frequently used apps provide...
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A Quick and Easy Guide to Mobile Marketing

You’ve done it. You’ve created a business. Now it’s time to start using mobile marketing to promote it. You probably have tons of questions on how to start and what to do, but don’t...
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