Trends in Pop-up Retail: Innovative Merchandising Driven by Flexible, Dependable Mobile Connectivity by Free Telecom & Wireless Magazines and Downloads from verticalinsider.tradepub.com / 0 Comment / Posted in: Telecommunications The first part of the paper will address the business case for pursuing a pop-up strategy; the second part will consider technology implementation strategies that enable a rich and secure pop-up retail experience. Request Free!