As use cases of enterprise social software broaden and mature, organizations are looking to engage internal users and customers in an ongoing conversation, inside and outside the firewall. With this, activity streams, discussion forums, blogs, and wikis are becoming assumed functionality of enterprise social software to facilitate collaboration in real time and in context. Customers are demanding broader and more specific collaboration scenarios that tie together internal and external constituents to deliver sophisticated insight into user behavior on the network and extend seamlessly across mobile form factors.
This IDC study uses the IDC MarketScape model to examine key players in the worldwide enterprise social software market and analyze their current capabilities and longer-term strategies. The IDC MarketScape is a deep evaluation based on a comprehensive framework and a set of parameters that assess vendors relative to one another as well as on factors that IDC believes will impact vendors’ ability to service customers and gain market share going forward.
