Despite increased competitive pressures, the industrial distributor business model has endured. To stay relevant going forward, distributors need to provide a digital customer experience that cuts across mobile and social lines, not only to defend themselves from new threats, but to win share and stay ahead of customer needs. This research report examines the factors influencing the behaviors and preferences of a diverse set of 1,500 U.S. industrial buyers, and draws insights from the data that can help companies thrive in this intensely competitive market.
