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With a lineup of only seven car models, Subaru may not be the biggest automaker, but brand-wise? It’s one of the best. By using customer data to understand their current customers’ needs and to capture the attention of vehicle-buying consumers, Subaru is not only well-received by new car buyers, the brand also has a loyal following of customers that keep coming back when they are ready for their next vehicle. This case study will give you insights on Subaru’s ability to provide a personalized customer experience using an enterprise customer data platform (CDP). Included in this case study:
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