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The rise of participatory media like blogs, Twitter, and content-sharing sites has challenged the traditional idea of who the journalist is. In this 12-month master’s program, you’ll examine new digital tools to produce and distribute content in classes such as Media Relations and Advanced Writing for Public Relations Professionals. You’ll gain an understanding of how to plan, research, execute, and evaluate effective PR media plans in Social Media Metrics and ROI and Market and Consumer Research Analysis. Additionally, classes such as Integrated Marketing Communication and The Online Media Room will show students how to leverage social media to create powerful dialogues with an organization’s publics and stakeholders. I understand that I will be contacted by a representative from Full Sail University. I agree to be called at the telephone number(s) provided even if I have previously listed myself, or such number is listed by default, on any federal, state, trade association or corporate Do-Not-Call Registry. Applicants must have completed their Bachelor’s Degree. |
