In a perfect world, co-op marketing funds are used toward marketing tactics that are executed properly, targeting the right audience with the correct branding. But in reality, of the approximately $70 billion in available co-op funds every year, half goes unclaimed. That’s a lot of missed opportunities.

If your brand struggles to get as much participation and ROI from local channel partners as you’d like, check out this guide to:

• Determine best practices including simplification and consolidation
• Find the right vendor partners
• Educate partners on your co-op program to encourage enrollment and active engagement with your brand
• Use data to improve your program

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