Monetizing the ‘Internet of Things’ The Next Customer Experience Mandate

There’s no doubt that the “Internet of Things” is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices.

But with the Internet of Things (IoT) comes new hurdles and challenges that will require that the entire organization set out with new customer experience strategies. From the new ways these devices will connect, to how the new customer experience will map from installation through to repeat transaction. How will this new IoT age impact our ability to deliver on seamless transactions? Have we seen the experience through to the last mile with the customer? And what are the new complexities that threaten to derail the entire opportunity?

To take advantage of the opportunities IoT offers, strategies must be developed now. Join the Business Performance Innovation (BPI) Network and Chief Marketing Officer (CMO) Council as we hear from leading experts in the space who will share insights into successfully monetizing the Internet of Things. This interactive 1-hour webcast is intended to bring business leaders from across finance, operations, and marketing together to discuss the next wave of business – and to ask critical questions to ensure that our businesses and our customer experiences are ready for the shift to IoT.

We will be joined by Brendan O’Brien, cloud billing inventor and co-founder of Aria Systems, and Matthew Grattan, Sr. Director Ecommerce from Avalara to learn:
  • The new challenges organizations will face with “The Internet of Things” – from marketing, selling, finance and compliance
  • The mindset and new thinking required to prepare for business in the age of IoT
  • Considerations and approaches for monetizing “The Internet of Things”
  • Understanding the organizational impact of IoT – Are you ready to automate the recurring transaction? Are you ready to see the transaction through…even through to the taxation and compliance mile? Or is there potential to deliver a negative customer experience?

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