When it comes to digital marketing there’s an ocean of opportunities – and there are also some difficulties lurking in the deep.

Sitecore recently engaged an independent research firm to conduct an international study on digital marketing trends and challenges. A few highlights:

• 73% of marketers plan to increase their digital marketing spend in the next year
• Only 17% of marketers rely on a single platform for digital marketing activities, while nearly 75% use multiple tools which hinder their ability to deliver a seamless customer experience
• In the next year 44% of marketers plan to use a predictive analytics tool, but only 18% use predictive analytics today

It’s time to ride the big digital marketing wave. Gain more insights by downloading the Sitecore Digital Marketing Trends Report today.

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