• We looked at how business’ most influential figures have been handling COVID-19. Our CEO Leaderboard ranks the FTSE 100 CEOs based on how perceptions of them have shifted throughout the pandemic across digital, social and media landscapes. This study includes:
  • A full ranking of the FTSE 100 CEOs according to perception
  • The methodology
  • Prevailing industries and corresponding rankings
  • Key actionable takeaways to be applied to any leadership communication strategy
  • Examples of standout successful moments
• By downloading this study, you see as the next and future phases begin, the voices who communicate meaningfully and authentically will stand out. Learn from those who are doing it well — and more importantly — who are not.

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