The results reveal what motivates them to buy online, what they expect from their ecommerce experience, and how they’re engaging with their favourite brands.

Here’s a look at some key points from the report:

• About 90% of both Millennials and Gen Z report having made a cosmetics purchase online
• 26% of beauty shoppers appreciate the greater variety of products that can be found in international markets
• Social media, especially YouTube, is the #1 place for shoppers to discover new beauty products

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