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Leading-edge organizations have discovered that fun can–and does–translate into bottom line success. By harnessing the power of fun, companies find they can better retain employees and customers, motivate teams, improve productivity, increase innovation, and create a sense of community. Leslie Yerkes details precisely how eleven successful companies–including Southwest Airlines, Pike Place Fish, Isle of Capri Casinos, EmployEase, and Prudential–have integrated fun into the normal course of business. |
