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Blog

Frost & Sullivan: Mobile Engagement Delivers Great Customer Experiences

by Vertical Insider / 0 Comment / Posted in: Management

Genesys

Helping Brands Win Lifetime Customers

Mobile and the Internet are the most important communications phenomena of our lifetimes.

With 4.55 billion mobile users worldwide driving 6.9 billion mobile subscriptions, consumers are more mobile than ever before. All this access to mobility is part of the reason that the attention span of buyers is dwindling, and the channels for customer interaction are multiplying.

The brief explores essential mobile messaging strategies that focus on engaging the customer at key moments in the customer journey: moments when the customer is using a product, speaking with a salesperson or customer service representative, interacting with the brand on social media, and more.

Authored and sponsored by Genesys

[contact-form-7 id=”29704″ title=”Genesys Cloud Outbound 080515″]

Tagged: customer experience, Customer Service, Frost & Sullivan, Genesys, mobile engagement, White Paper
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