You can identify some practical and relevant ideas specifically for your business to deliver commercially-sustainable growth that adds value in both the short and long-term. This book includes:

• Getting into the growth frame of mind by breaking some conventional assumptions of creative thinking
• Asking the "Killer Question"
• Doing the right steps before starting creative thinking to ensure you head in the ideal direction 
• Using Applied Business Creativity to get to the core of identifying growth opportunities 

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