Our report reveals data on who today’s buyers are, reasons other consumers would consider purchasing, and the best steps to engage with this market.  Some key stats include: 

• Only 15% of consumers have purchased an NFT or virtual good
• 46% of consumers claim they might purchase if they better understood NFTs and virtual goods
• 35% of consumers claim they are more likely to purchase from a brand they trust

Download the full report to access all of the data, as well as next steps to engage in the Metaverse.

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