10 Smart Segmentation and Targeting Tactics
The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based...
NPS: Stop Chasing The Score
Experience has shown that these measures can entice organizations to spend their time “chasing the score,” which can actually undermine CX success. Maybe we...
The Top 10 Voice of Customer (VoC) Best Practices
As companies work to restore consumer trust and build better relationships with customers, they must think and communicate differently. They must gain a better understanding...
How Marketing Asset Management Tools Lower Costs and Drive Revenue
Strong marketing programs and the collateral that fuel them are essential to support a successful sales team. Managing, customizing, and distributing these marketing materials...
Unlock The Value of CX
Effective business decisions start with a series of questions that, if well answered, will serve to illuminate options, reduce risk, and drive maximum value. It’s...
Up Where Expectations Soar: Customer Care in the Age of Entitlement
Admit it, you love it when you’re handed that Starbucks beverage with your name spelled neatly and correctly on the side. Maybe that’s where it all started:...