50+ Digital Marketing Terms You Should Know
DMP, ETL, PII… It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal.
So here’s a list...
Control – Harmonize Pricing in Real Time
PROS Control replaces your spreadsheets and manual updates with a single source of truth for comprehensive and centralized price management, pricing strategy and...
IDC MarketScape on B2B Price Optimization Vendors
The IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment* evaluated seven B2B-focused price optimization vendors and positioned...
The Ultimate Guide to Meaningful Customer Engagement
Emerging technology enables marketers to reach millions of consumers at scale, yet most marketers still struggle to offer compelling, meaningful engagement experiences...
Data Onboarding: The Missing Piece in the Marketing Puzzle
Being a modern marketer means handling, analysing and acting on information from dozens of disparate sources, systems and channels. But while marketers...
Swisscom Drives Lead Generation with Intelligent Digital Assistants
Aiming to generate more and better-qualified leads via Swisscom’s online channels, the telco set its sights on educating potential clients and streamlining the product...