Mature Your AI Practice To Boost Growth
Many retailers are looking to artificial intelligence and automation to help them solve business challenges. But a closer look at industry leaders reveals that maturity...
Progress in Personalization
Using B2C personalization strategies, one B2B software company drove — no kidding— a 900 percent increase in click-throughs. A 35 percent increase in page...
2019 CMO Survey
The CMO Survey biannually collects critical data and deep insight into how marketers view the industry’s future, how they are investing in business and workforce...
Make ‘Data-Driven’ Easy: 3 Simple Steps to Success
Why is data-driven marketing in Travel so hard?
Marketers have talked about data-driven marketing for decades. But it remains a challenge for most. The key question here...
Data-Driven Marketing for Retail:
How many industries are as competitive, fast-growing and have sky-high expectations for seamless customer experience as retail?
It has never been more important to stand...
Product Experience Management (PXM) for Dummies
Customer experience has become the centerpiece of most marketing strategies today. Marketers have begun to realize that it’s the biggest differentiator a brand or...