How Lift Helps Prove the Power of Your Marketing
Marketers in every industry have one common goal: prove that their efforts help the company drive more revenue. But, sometimes it seems hard to make a direct connection...
Why the Time for Active Content Governance For Customer Experience is Now
Active Content Governance (ACG) is a systematic way to control your customer-facing content. It’s the best way to keep your content and strategy aligned and producing...
The Content Guide to Better Customer Experience
Grab your copy of The Content Guide to Better CX and we’ll show you:
Why content can make your CX better, faster
The content qualities that’ll give your customers...
Why Traditional Approaches to Governing Customer-facing Content Fail
The standard ways of governing customer-facing content have been around for ages. The problem? They weren’t designed for today’s hyper content world. Nowadays,...
5 Emerging Growth Strategies to Win in the Subscription Economy
The Changing Tech Landscape For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking...
Best Practices for Using Second- and Third-Party Data
Define your team’s goals for customer data.
Take inventory of your first-party data.
Explore use cases for second- and third-party data.
Finding the best data providers.
Combine...