Empathy in Content Marketing
In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy...
Demystifying the B2B Online Customer Journey
But, the customer journey can seem confusing and complex. To compensate, many companies take a very simplistic approach, thinking that periodic surveys constitute a customer...
Uncover Audience Affinities for Insight Driven Campaigns
This eBook will show you how affinity data can:
Help uncover your brand’s ideal influencers.
Positively affect your media planning strategy.
Uncover...
10 Social Media Tips for the Coronavirus Crisis
These are difficult days and many businesses are struggling to navigate an uncertain future. In this eBook you’ll find advice on what social media managers can do...
Rothy’s Success Story
Rothy’s is known for its sustainable shoes and accessories, fierce customer loyalty, and commitment to sustainability. When the pandemic hit, the company asked...
How to Run a Virtual Event in 2020
Maybe you’re looking to improve virtual events you’ve been running, or your company is now moving a physical event online. This guide can help. We’ll...