The Future of Customer Relationship Management
In this postrecession economy, businesses are finding it increasingly important to change the way they communicate with customers. Traditional ad campaigns and marketing...
Legrand Uses Virtual 3D Product Demos to Accelerate Sales, Increasing TRADESHOW LEADS by 106%
With a product suite spanning from connectivity components to 1,000lb server racks, Legrand tuned to interactive product demonstrations to showcase all of their products...
Your Guide To Pinterest
How many times have you been browsing the internet and come across an image or product you want to remember? All the time, right? Whether you find a great...
State of Marketing 2012
Executives who are up to the challenge are being compensated based on their performance and impact on the business. The outlook is distinctly positive for marketers...
Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance
This article from a leading practitioner of content marketing demonstrates how B2B leaders like Symantec, Oracle, Cognos, SGI, and others are using peer-powered, insight-driven...
The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance
This authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration...