Beyond Last Touch: Understanding Campaign Effectiveness
We know that understanding what drives customers to take action is critical to marketers’ advertising investments. With a flood of available metrics along the path...
1-to-1 Customer Service Best Practice #3: Take Your Contact Center Routing Out of the Queue
With a true skills-based routing approach, combinations of skills and skill levels defined in agent profiles can be leveraged to match a customer request with the best...
Selling to the World’s Fastest Growing Markets
Selling complex products on a global scale increases your need to provide content in multiple languages. English proficiency is generally low in emerging markets, so customers...
On the Move: Great Productivity Solutions for the Mobile Sales Team
Selling will be a mobile discipline. It’s imperative to craft a plan for making mobility standard and keeping information secure.
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Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer...
Building Your Sender Reputation In Four Steps
In other words, do you appear to be a spammer or do your sends get the green light? The better your reputation, the more likely your chances are of landing in the inbox...