2013 Email Marketing Metrics Benchmark Study
From opens to unsubscribes to click-throughs and beyond, email marketers love benchmarks. Of course, they aren’t the only ones obsessed with statistics — see the...
20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience
Today, many marketers are discovering that relying too heavily on tried-and-true tactics such as broadcast emails, generalized Web copy and broad segmentation are producing...
How Analytics is Changing the Game for Marketers
Dig deep into discussions of which model would work better for your organization and how to implement it.
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How a Software Company Added $7 Million to the Top Line
Software AG didn’t get to more than a billion dollars in revenue by accident. There’s tremendous market interest in Software AG’s products. In fact,...
How to Converge Media
In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case...
The Social Hunger
Your audience craves social media.How do we know? We went right to the source: your audience. We asked hundreds of people about their attitudes, opinions, and beliefs when...