Creating Personas For B2B Marketing
Don’t settle for a 1% conversion just because it’s the industry average.
Ask any B2B marketer about their funnel, and they will tell you their typical...
Beyond The Hype: Applying Social & Behavioral Data To B2B Marketing
Today’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their...
What is Customer Service?
“Too often, customer service is viewed as a department, a designated employee’s job role, or someone else’s responsibility. Because of this limited...
Why Second-Hand Words Could Be Worth More Than Gold!
Any organization that localizes or translates content has three important language assets that it must protect. The first is the source content, which is often controlled...
8 Simple Rules to Globalize Your Content Now!
If you have seen Val speak at a conference on the 8 Simple Rules and always wanted to get your hands on a written version of her talk, this eBook is for you. This eBook...
Get the 2013 G2 Crowd CRM Grid
See the CRM Leaders and the Laggards – Get the 2013 G2 Crowd CRM Grid that rates CRM products based on user reviews and data gathered! Better than analyst and research...