What is Content Marketing? (For the Efficient Marketer)
This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content...
Metia Insights Report
Metia has produced its annual marketing insights report. Includes social media, big data, analytics, content strategy, design trends, best practices for marketing in...
Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners
What makes a demand generation play successful? Is it the content, the reach, or is it something else entirely? Discover what we believe is the perfect blend of five...
How to Improve Sales Productivity, Forecasting, and Results
Learn how to:
Enhance efficiency and productivity.
Increase opportunities by improving lead tracking.
...
8 Ways to Create More Effective Lead Generation Programs Using Content Syndication
Creating content is only one part of the demand generation equation. The next (and most important) step is to get that content in front of your prospects. Using content...
8 Ways to Create More Effective Lead Generation Programs Using Content Syndication
Creating content is only one part of the demand generation equation. The next (and most important) step is to get that content in front of your prospects. Using content...