The Advocate Marketing Playbook
The Advocate Marketing Playbook focuses on how to create and manage an advocate marketing program. Think of the Playbook as a roadmap to guide you through the process of...
B2B Guide to VoC: Delighting the Customer in a B2B Environment
Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing...
A Beginner’s Guide to Launching a Customer Experience (CX) Program
A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results...
PR Professional’s Guide to Measuring ROI
There is $35 trillion in brand assets driving an $11 billion PR industry. Perhaps surprisingly, one out of three marketers still can’t measure their efforts across...
Content Promotion & Distribution Cheat Sheet
When content marketing falls flat, it’s usually not a quality problem–it’s an audience problem. This executive guide will get you started on the path...
Content Promotion & Distribution Cheat Sheet
When content marketing falls flat, it’s usually not a quality problem–it’s an audience problem. This executive guide will get you started on the path...