Got CRM, Why You Need Marketing Automation, Too
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement...
Best Practices for a Lead Management Strategy
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value...
CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution...
Motivate and Reward Your Customer, Employee and Blogger Advocates
Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee,...
The 6 Step Customer Advocate Marketing Handbook
Happy customers are some of your brand’s best advocates. When they share your brand story their message is more trusted than when it’s delivered directly from...
Millennials as Brand Advocates – New Research Study Results
Traditional marketing tactics don’t cut it when you’re trying to share your brand story with social-savvy millennials. In fact, a new SocialChorus research study...