Best Practices For Setting Up a Lead Nurturing Program
Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin,...
Best Practices for Setting Up a Lead Scoring System
Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing...
The Business Case for Marketing Automation
It’s well-established and well-documented: Marketing automation helps businesses grow. With capabilities that span the range of inbound and outbound techniques,...
What Sales Should REALLY Expect from Marketing Automation
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing...
Introduction to Integrated Marketing: Lead Scoring
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing...
Planning and Executing Webinars That Generate Leads
People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce...