A Modern Marketing Architecture: The Foundation for Intelligent Customer Engagement
You can’t win over today’s empowered customers with yesterday’s fragmented marketing approaches.
To succeed in the era of connected – and empowered...
Eight Enlightening Ways To Improve Customer Experience On Multi-Channel Platforms
Developing multi-channel management to improve customer experience across the whole business is one of the main pain points for companies in the DACH region.
In...
Customer Experience Transformation in the DACH Region
Businesses in Germany, Austria and Switzerland are pioneering the world of customer experience. Strictly built around real-life case-studies that you mentioned were of...
Ecommerce Webinar with Google and Mattel (OnDemand): Make Your Products Shine on the Digital Shelf
In fact, a recent analysis from Google shows that there’s a way you can make that happen:Brands submitting product content directly to Google can boost sales of their...
DHL Decipher the Dark Side of Data in Customer Experience
In an industry where Big Data is King, it can be quite controversial to not share the same views on the benefits of leveraging data to improve customer experience. However,...
How to Increase Your Content’s Discoverability eBook
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting...