B2B Content Marketing Shouldn’t Hurt
If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying...
Loyalty Economics for Retailers
Receiving deals on your smartphone. Researching products on your desktop and buying them via a mobile app. Scanning a QR code in the store, then checking online reviews...
Rethinking the End-to-End Mobile Experience: Gaining Traction in Mobile Transactions
This on-demand webcast featured experts in mobile engagement and commerce sharing insights on how leading global brands are turning the mobile customer experience into...
Facebook by the Numbers 2015
Retargeting on Facebook continues to drive ROI for advertisers. Over the past year, Facebook offered new ad formats, improved cross-device retargeting, and added new ways...
The Performance Marketer’s Guide to Retargeting: Part 1
For many marketers, retargeting has introduced a new form of data-driven personalization to convert casual browsers into loyal buyers.By simply placing a short snippet...
Dissecting Swarovski’s Sparkling Customer Experience Strategy
In this exclusive interview, Karin Winkler, Customer Experience Manager, Swarovski, shares the company’s strategy for creating a mindset of excellence amongst Swarovski...