10 Fundamentals to Expertly Engage Your Buyer
Today’s B2B buyer has evolved and changed. In a recent report by SirusDecisions, a global B2B research and advisory firm, 70% of the buying process is complete by...
Building the Modern Market Research Stack
In this helpful 16 page eBook, we walk through pros and cons of today’s major market research approaches, introduce Narrative Analytics, a method that uses AI and massive...
How to Win a Narrative Battle
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR battle, the key to success is understanding...
The Impact of Recalls on Brand Equity
For this eBook, Protagonist and Nielsen studied over 15,000 consumer responses to 17 major product recalls in order to understand the narratives around these events and...
Unified Quarterly Magazine: The New Social Complex
In this issue of the Unified Quarterly Magazine, “The New Social Complex,” you’ll learn about meaningful measurement—a topic often underestimated. Our carefully...
4 Insights Into The Current State Of Social Advertising
With social advertising spend trending to hit $41.6B this year, growth in the components needed to launch these campaigns is sure to follow suit. In this report, you’ll:Discover...