Building a Resilient Channel Business in 2022
Channel businesses are emerging from the chaos and confusion precipitated by COVID-19 only to find themselves confronted by a new set of challenges. Supply chain problems...
10 Tips from the Top: Channel Marketing Superstars Give Their Best Advice
Marketing is a vital part of every business plan. But many businesses have limited dollars and manpower they can devote to marketing. And just as many are confounded by...
How to Win Friends and Influence People Book Summary
The principles in the book are simple, but something a lot of us fail to use or remember. This book will help you to convince people to your way of thinking, avoid arguments...
Hooked Book Summary
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies...
Nonprofit Makes History: Programmatic Helps Nonprofit Raise Historic Funds With New and Past Donors, Maximizing ROAS
The nonprofit asked Adtaxi to create an effective donation strategy for their holiday campaign within a strict deadline. We tapped into dynamic creative optimization,...
Cyber-ready – today and for tomorrow
A sense of cyber-urgency has seized the public and private sectors. Cyber threats jumped to CEOs’ number one concern in the US, and number two globally, according...