Ovum Digital Marketing Strategies
The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing...
The Forrester Wave™: Real-Time Interaction Management
The key to becoming an “experience business” is delivering the right message to each customer, on any channel, at exactly the right moment. And this can only happen when...
Gartner Magic Quadrant: Multichannel Campaign Management
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and...
Delivering Business Value Faster with Visual Analytics
Business decision making is undergoing a data-infused renaissance. Fortunately, with the advent of visual analytics and discovery tools (many offered in the cloud), the journey...
Balance Self-Service Analytics And Governance To Achieve Business Success
It’s no longer an option for business users to rely on IT to deliver customer and other relevant analytics. On the flipside, handing the analytics reins entirely to...
The Rise of the Renaissance Database Administrator
Today’s market-defining trends all rely on data — timely, accurate data delivered within an insightful context — to deliver value. Who in the enterprise...