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According to Forrester, the cost of supporting a single sales rep is $135,000 – and that’s assuming they are fully productive. The cost of growing a sales organization is material.
Why is hiring a fleet of new reps not the answer to growth?
- New sales reps are taking too long to get up to speed
- Since they are not fully productive for months, it hinders scaling ability to meet growth targets
- There already are not enough reps meeting or exceeding quota – even when fully productive
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